Beverage Review 2009 Outlook 2010 (on) 1

China's beverage market is always a changing,'s crowded battlefield. After 30 years of reform and opening up the market tide, China's beverage market has grown from a "soft" one face, the development of the grounds of carbonated drinks, water, fruit juice, tea drinks, functional drinks, milk drinks and divided world, fruits and vegetables, coarse grains, soybeans, coffee and other beverages to seek a breakthrough in the market. Into 2009, the beverage market in China is more prosperous, bustling, the formation of tea drinks, juice drinks, functional drinks three pillars, and in the emerging market segments, new and old brand turns Zuozhuang are accustomed to seeing space.
    2009 beverage market flourishing, contrarian growth
    Drinking water market in 2009, the new brand after another, many companies have introduced bottled water. In addition to farmers, the natural alkaline spring water, mineral water, Master Kong, wow haha pure water, the delicious, Pepsi, Huiyuan, Dali Park Jinmailang and other enterprises have also increased efforts to promote bottled water, with its own channel edge predators horn sounded. Meanwhile, the introduction of high water is a major highlight of 2009, well-known brand Heidiland, Evian water are all in high-end market concentration, power and reap high profits.
    The tea beverage market, after years of market consolidation, maturity structure, unity, Master Kong, wow haha, Suntory, Nestle and other brands of basic occupied the leading position of this market, but the same pattern evident in 2009, competition is re-upgrade. Taiwan Hutch's unity and its Master Kang while still main attack green tea and black tea market, but also strive to explore other tea products, such as its Master Kang's jasmine tea and honey jasmine tea, tea united king. Regional giant tea drinks, such as the unicorn, afternoon tea effort to create the Department of Suntory is well launched, "floral" tea line, a great and unified to battle the forces of Master Kong. At the same time was also coveted market of tea drink Daly Park, Cheer and other brands, they have to hire a popular celebrity endorsements, Zhuanghuai passion.
    Throughout the past few years the domestic fruit juice market, delicious queer, Pepsi colorful fruit, Nongfuguoyuan, unity, Master Kong, wow haha, coconut, Lulu, Suntory brands have strengthened brand extension, into fruit juice market, but also a local influx of small brands juice industry in one fell swoop. Can be said that in 2009 the industry dispute juice good show again and again, the situation repeatedly, such as orange and more uniform across the country to carry out large-scale open end prize promotions, pocketed the eyes are truly spectacular. It is worth mentioning that in 2009 the first start of the juice drink business, are invariably playing the fashion brand differentiation, a change in the past simply focus on the demands of health and nutrition.
    Carbonate material has been dominated by Coca-Cola and Pepsi, the two giants of the marketing game, indeed your Changba me play. In addition to the two music has invested heavily in the 2008 Olympic Games to World War II, the 2009 sports and entertainment marketing, Pepsi and Coca-Cola the same passion, Pepsi's 5 * 5 number one Competition and Gatorade 3 * 3 basketball competition Overlord game, greatly attracted the young eye.
    Milk drinks market in 2009, milk drinks may be the most chaotic competition, and not just because of the many brands competing in this field, but also because this area is dairy and beverage industry, cross-zone is extremely competitive. Milk beverage by many companies as the "blue ocean" of categories, many of those coveted after another. Mongolian Cow Sour Yogurt, Erie yogurt, light yogurt, soy milk and other dairy giant Vivian colorful areas to do this fast, and at the same time continue to introduce new products to its portfolio. Wow haha Nutrition Express has successfully attracted a huge number of brands to join, Hebei Small foreigners fruit milk market in the north to achieve superior results.
    Functional beverage market in 2009 is still the focus of attention. Pulse and Gatorade sports-drink as though action on behalf of small, but performance is still not where. The functional beverage in the field of energy, force health-care beat Red Bull in previous years, the market leader in Shanghai, the momentum is still strong, is still hand the Red Bull sports events, major advertising battle.

About the Author:
I am an expert from Frbiz Site, usually analyzes all kind of industries situation, such as worm tequila , liquor distributor.